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Business Strategy with Hirav Shah NOVEMBER 20, 2026 | The Indian Eye 44

Whatever People Say,

Business Exists to Make a Profit

Profit is not a bad word. Profit is a signal that your business is moving in the right direction

Then score each factor out of 10.
Identify the factor with the lowest
score and begin your improvement ef-
forts there.
Very often, the biggest solution is
hidden within the weakest link.
Frequently Asked Questions
Should every business always make
a profit?
No. Businesses may go through
periods of losses, especially during
startup stages or challenging market
conditions. However, every business
must eventually move toward profit-
HIRAV SHAH
ability if it wants to survive and grow.
What if the market itself is weak?
f a business fails to make a prof- You may not be able to control
it for a year, it is understandable. the market, but you can control your
IMarkets may slow down. A major strategy, execution, innovation, and
customer may be lost. Poor decisions Many businesses offer excellent products and services but still fall behind because they fail to marketing.
may have been made. Every entrepre- communicate their value to the market (file photo) What is the most common reason
neur goes through difficult phases at businesses fail to make a profit?
some point. In most cases, the problem is not
But when a business fails to gen- The first step is to evaluate the 6 Core Many businesses offer excellent a single factor. It is usually a combi-
erate profits year after year, and every Business Drivers. products and services but still fall be- nation of weaknesses across several
year comes with a new set of explana- Is there enough hard work? Is the hind because they fail to communi- areas within the 6+3+2 Framework.
tions, then perhaps the problem is no mindset aligned with current realities, cate their value to the market. Conclusion
longer the market. The real problem or is it stuck in old thinking? Does That is why, when profits decline, • Every decline in profit has a reason.
may be that we have become busy the team possess the required skills? the first step should not be to create • Every slowdown in growth has a
finding excuses instead of finding Is there a clear strategy? Is execution excuses. The first step should be diag- reason.
causes. happening properly? Is the timing nosis. • And every reason has a potential
Whatever people say, the pur- right? Many times, the reason behind • Because the moment diagnosis be-
pose of a business is to make a profit. poor profitability can be traced back gins, solutions begin to appear. solution.
The true mark of an entrepreneur
Profit is not a bad word. Profit is a sig- to one or more of these six drivers. • Not making a profit is not the is not that they never face problems.
nal that your business is moving in the Next come the 3 Essential Inner problem. The true mark of an entrepre-
right direction. Profit indicates that Traits: Failing to identify which of the 11 neur is that they do not hide behind
customers are willing to pay for your 1. Hunger. factors in the 6+3+2 Framework is those problems.
products or services. Profit is what al- 2. Dedication. holding you back is the real problem. • They diagnose.
lows a business to survive, grow, and 3. Consistency. 5 Business Tips • They investigate.
build a future. Many businesses do not fail be- • Review your business every quarter • They improve.
Many entrepreneurs say: The cause their strategy is poor. They
using the 6+3+2 Framework.
market is weak. Competition has in- struggle because the hunger for • Instead of listing excuses, create a • And then they move forward again.
• Because one truth never changes:
creased. The team is not good enough. growth has faded. The passion that list of possible root causes. Whatever people say, business
Customers have changed. The econo- existed in the early days gradually dis- • When profits decline, first examine exists to make a profit. And when
my is struggling. Sometimes these rea- appears. As a result, the business con- execution and marketing. profit is missing, it is time to stop
sons may be valid. But if the answer tinues to operate, but it stops growing. • Before blaming competitors, evalu- making excuses and start identifying
remains the same every year, perhaps Finally, there are the 2 Growth ate your own strategy. the real causes through the 6+3+2
it is time to look in the mirror. Be- Accelerators: • Implement at least one improve- Framework.
cause if there is no profit, something ment and one new initiative every
is missing. Innovation and Marketing. month. Hirav Shah is the Global Business
The real question is: what is miss- • What new initiative has your busi- Strategist, Game Changer, and Author
ing? One of the most effective ways ness introduced in the last twelve Today’s Exercise of 19+ books—trusted worldwide for
to diagnose a business is through the months? Take a sheet of paper and write validating big decisions of entrepre-
business strategist Hirav Shah’s most • Does the market even know that down all 11 factors of the 6+3+2 neurs, sportsmen, and entertainers.
popular 6+3+2 Framework. you exist? Framework. Email : Business@hiravshah.com

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